Author: merchant

A little bit of luck @ OMG! Inc.

We all need a little bit of luck, right? Well OMG! Inc. is here to help you. We would like to highlight our Grace Me With Luck gown. It comes with a long skirt and short skirt option. Try your luck with OMG! Inc. and I am sure you will not be disappointed.

The Grace Me series of gowns are exclusively on Marketplace.

Marketplace: https://marketplace.secondlife.com/p/Grace-Me-with-Luck-CocktailGown/5064437

Grace me final

Thinking about Spring @ OMG! Inc.

We have thoughts of Spring in our heads here at OMG! Inc. With the chill still in the air here, we want to show you something that will sure you warm you up and have you thinking of Spring in no time. This weeks outfit we are featuring for March Madness is a hot little number called Burnt. Take a peek below and grab this Marketplace exclusive for $150L.

Marketplace: https://marketplace.secondlife.com/p/Brunt/2858869

brunt_007
Dress: Brunt – OMG! INC.
Hair:  “Lilya” Dark Brown 2 – =DeLa*=
Skin:  sally _ pink 2 sunkissed – al vulo
Boots: Prestige Boots Black Suede – BAX

The start of March Madness @ OMG! Inc.

March is a very exciting time here at OMG! Inc. We are going to be having hunts running through the store as well as participating in exclusive sales events and having pop up sales in the mainstore location. Today I can reveal two of the hunts we’re in: The MEGAStuff Hunt & The Hunger Games Hunt. Here is a sneak peek of the items for these two hunts.

In-world Store: http://maps.secondlife.com/secondlife/Dreamt/118/222/3573

night on fire gold

redhunger

OMG! Inc. loves you!

It is a month that should be full of love and good things. We at OMG! Inc. want to show our customers some love with fantastic hunt gifts that will be sure to delight.

We are in the Red Heat Hunt, A Gothic Romance Hunt, Not Your Toy Hunt, and the Stupid Cupid Hunt 2. Below is a peek for your viewing pleasure. Take a look and come on down to OMG! Inc. to grab yours.

In-world Store: http://maps.secondlife.com/secondlife/Dreamt/118/222/3573

FebHunts

Nuttin’ much going on @ OMG! Inc.

OMG! Inc. is in the process of making new clothing for the new year. We hope you will love the new designs and colors that will be brought out as much as we do! Until then, we have Nuttin’ Much to show you. This is one of our classics that is an oldie, but goodie. You can pick up this dress in world for 50L. Come and get it before it retires.

In-world Store: http://maps.secondlife.com/secondlife/Dreamt/118/222/3573

nuttin much redo

Outfit: Nuttin Much – OMG! INC.
Hair:  Storm – Blondes01 – Truth
Eyes: ee. Liner Yellow – Bubbles Faintree

Necklace: Lux Celeste- Set – RealEvil Industires

Hunts, oh my! @ OMG! Inc.

We all know you love a good hunt. Here at OMG! Inc. we love them as much as you do, therefore we are happy to give you a sneak peek at the two newest hunts started recently. The first is the Formal Flair Hunt and the second is the Lady Dark Hunt. For both these hunts OMG! Inc. is pleased to offer the following items. We hope you will love them as much as we do!

In-world Store: http://maps.secondlife.com/secondlife/Dreamt/118/222/3573

Jan15Hunts

OMG! Inc. has 2 new hunts starting that are sure to please!

Starting December 1st, 2 new hunts started at OMG! Inc. We had the Winter’s Dark Hunt and the Naughty or Nice Hunt. So if you love OMG! Inc. as much as I know you do, head on down and bring a friend or 15 for this fun filled hunt.

In-world Store: http://maps.secondlife.com/secondlife/Dreamt/118/222/3573

NaughtyNicePosterWintersDarkHuntDisplay

Naughty & Nice Hunt:
Outfit: Catsuit Brown – OMG! INC.
Hair: Haven – Reds03Fade – Truth
Eyes: ee.
Liner: Noir – Bubbles Faintree

Winter’s Dark Hunt:
Outfit: Winter Breeze Grey – OMG! INC.
Hair: Rocky – Red tones – Truth
Glasses: Arae – Solar Eyewear
Eyes:  Melancholia Eyes Brown – [ S H O C K ]

OMG! Inc. owner Kaddan Yue is published!

Our very own Kaddan Yue, owner/founder/head designer of OMG! Inc. has been published in the esteemed ‘Sim Street Journal’. We are very proud of her and wanted to share the article with you all. We hope you enjoy!

Visit: http://simstreetjournal.wordpress.com/issue-5/fit-for-survival-by-kaddan-yue/

Fit for Survival by Kaddan Yue

Kaddan’s Concerns for Growing Business, Kaddan Yue, OMG! Inc. Fashions

Whatever the venture, business ethics remain the same. Anyone who is honest, no matter what happens in the market, will come out smelling like a rose.

Follow demand. Target groups shift quickly. Trends always evolve. I watch carefully what sells as a style barometer.

Provide a range of products. Most of OMG!ʼs customers buy a mix of outfits so offering a wide range of styles and choices covers many needs. Balance creative passion with necessity.

Respond to economic changes. When the banks were abolished a few years ago, the business climate became tighter and more suspicious. Many creative people could market content and make enough to pay real life bills. During the shakeout a lot of designers left SL. This has launched a new era. I have adapted.

Determine who to trust by track record. In a tight economic climate of great competition, business ethics are more important than ever. It is ironic that in the Good Old Days of a more casual free-flowing environment, corruption was the negative underside. Today requires more accountability and a deeper base to build reputations.

Experiment more in a world with less risks. SL provides a contrast to my regular activities, gives me a creative outlet, and is a learning platform. In SL, I get clear insights into aspects like marketing or management or design. I can wheel and deal and take risks I would never take in real life.

What makes for dramatic photographs is not what sells. More direct promotion works for me that might not be newsworthy—like sending a small catalog or a new-item notecard to build group benefits. Focusing on one-on-one sales pays off for me in the end.

Collaborate where possible. There needs to be more inclusiveness by building a solid small business community.  Today the way SL is, it’s hard to find those who see the advantages. Even though there are lots of designers, they seem scared to work together. Shops close down everyday. Many try on their own and would rather fail than team up with someone complimentary. Ego holds them back from wanting to be part of a team and share a greater wealth.

Continually reinvent. Goals may stay constant, but business models must always evolve. I have rebuilt OMG! several times—enough to understand the necessity for managing continual change. My focus is honed and sharpened. Fashion businesses especially need to always redefine. I build the collection in layers. I focus on good, tight products—to be what I want them to be—and to feel right about the results.

Promote! Some methods are effective, some are not. What worked yesterday may not work today, and vice versa. Marketing is the hardest aspect of business due to weeding out what will work. At the end of the day, success is in getting people’s attention.

Simplify overhead. A clean-line shop suffices. How products are presented matters and the amount of detail shown. I am going back to basics and keeping one headquarter location.

Rotate products in-world. Selections must change quickly to keep interest and promotions fresh. Blend in a steady stream of new ideas and seasonal variations. If a design does not sell after one year, it is gone as an issue of credibility. The shopping experience should be accessible and easy. I keep the full collection on Marketplace, thus keeping overhead low and giving reason to revisit the shop to see what is new.

Choose a clear path. I have simple and direct priorities:
1. Design what I wish. Why am I in SL if I canʼt do that?
2. Give investors a return. They believe in my business and I am accountable to them.
3. Try new things.

Sound business practices are true in any world. However, SL has considerable advantages over the real one. The differences in pay scales can be offset by lower costs of not traveling, prototyping, testing business models, developing skills, finding an international audience, increasing communication, and freedom to follow imagination. These enhance. Human nature, both ethical and unscrupulous, steps in anywhere. Businesses must be vigilant. Buyers must beware. Reputations are earned and those who survive understand this. My overall advice: stick to your guns. Do what is right and keep it simple.

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